University of Southern California


Working with our neighbors to build a strong community

Family of Businesses

The USC Family of Businesses program provides local businesses with broad-based connections to the community, as well as technical assistance and traditional business- consulting services. The program aims to promote the formation of lasting and mutually beneficial relationships among businesses around both the University Park and Health Sciences campuses. Ultimately, it seeks to advance the overall economic health, sustainability, and stability of our surrounding neighborhoods, while providing USC students with opportunities for applied learning, and faculty and staff with a means to share their expertise and community spirit.

Family of Businesses feature:

Both the substance and the scale of Carmen Rad’s business have changed dramatically over the last two decades, and USC has played a key role in that growth.

What began in 1993 as a two-person, custom-embroidery clothing business in downtown Los Angeles, has been transformed into a large-format, digital printing company with more than 30 employees. Today, Rad’s firm, CR&A Custom Inc. Banners, specializes in made-to-order advertising products. They include billboards, event booths, and displays that wrap around buildings. Her clients range from local small businesses to Fortune 500 companies. More here


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