Communities

Working with our neighbors to build a strong community

Family of Businesses

The USC Family of Businesses program provides local businesses with broad-based connections to the community, as well as technical assistance and traditional business- consulting services. The program aims to promote the formation of lasting and mutually beneficial relationships among businesses around both the University Park and Health Sciences campuses. Ultimately, it seeks to advance the overall economic health, sustainability, and stability of our surrounding neighborhoods, while providing USC students with opportunities for applied learning, and faculty and staff with a means to share their expertise and community spirit.

Opening a business, and staying in business

Opening a business is tough. Sustaining its success can be just as challenging.

Over the last eight weeks, representatives from the area near the university took part in the USC Popular Community Bank Small Business Leadership Forum.

The owners attended weekend classes covering the fundamentals of business management, strategic business planning, access to capital, venture capital funding, marketing and digital operations. The goal: to refine business skill sets while capitalizing on networking opportunities.

Instructors for the forum included faculty and graduate students from the USC Marshall School of Business, the USC Gould School of Law, the USC Annenberg School for Communication and Journalism and the USC Viterbi School of Engineering. Also participating were the Southern California Minority Development Council, the U.S. Small Business Administration and Popular Community Bank employees.

“This program is designed to tap into the wisdom that resides in you,” said City Councilmember Curren Price. “Take advantage of the resources that will help your business expand and grow.”

Price, whose council district includes USC, LA Live, the Los Angeles Convention Center, the Memorial Coliseum and Expo Park, encouraged owners to use the district’s business center, which provides technical assistance, resources and access to business affiliates, including USC. More here.

Local bank supports USC forum for small business owners

George Perez, senior vice president, Popular Community Bank; Thomas S. Sayles, senior vice president, USC University Relations; and Vernon Aguirre, California region executive, Popular Community Bank (USC Photo/Dietmar Quistorf)

George Perez, senior vice president, Popular Community Bank; Thomas S. Sayles, senior vice president, USC University Relations; and Vernon Aguirre, California region executive, Popular Community Bank (USC Photo/Dietmar Quistorf)

The Popular Community Bank Foundation has donated $100,000 to develop and implement the USC Popular Community Bank Small Business Leadership Forum to benefit a broad range of small businesses grossing under $1.5 million annually.

Beginning in early 2014, cohorts of small business owners will attend eight courses at USC, based on a needs-assessment survey taken earlier this year to learn what local business owners need, with the curriculum designed accordingly.

The leadership forum, at no cost to business owners, will focus on strategic business planning, marketing and compliance taught by USC faculty and graduate students from the USC Marshall School of Business, the USC Gould School of Law, the USC Annenberg School for Communication and Journalism, and the USC Viterbi School of Engineering.